Newsflash! Results just in: It's a landslide victory for PlusNet!

From today, PlusNet speeds become 2Mb as standard, and a Free Set Up option gives residential customers the opportunity to get into PlusNet broadband with no up front activation or modem costs.

Broadband Plus gets a speed boost, with 2Mb for just £14.99. This high speed service is great value for anyone who wants a broadband connection for surfing, email, shopping and keeping in touch. Broadband Plus offers a 50:1 contention on the PlusNet network matching BT's contention at the exchange.

Broadband PAYG is still excellent value if you want to use fast broadband occasionally and control how much or how little you use and spend. This is a premium service offering a 30:1 contention on the PlusNet network whereas BT's contention at the exchange is at 50:1.

For the ultimate broadband experience, Broadband Premier now offers 2Mb for only £21.99, and without a set usage limit! It's perfect for experienced broadband customers who want a premium quality service for a fixed monthly cost. Broadband Premier offers a 30:1 contention on the PlusNet network whereas BT's contention at the exchange is at 50:1.

The high speed theme continues with 4Mb and 8Mb products offered under every product group, but with limited availability for now. We are working hard to ensure that we can bring wider coverage as quickly as possible; in the meanwhile you can choose to save your place in the queue if you want!

Marco Potesta, Marketing Director said "Customers can already buy with confidence at PlusNet thanks to our quality, reliability and excellent value. Now we've taken care of the set up costs, we've made it even easier to get into broadband. These product updates deliver a clearer choice to customers as well as setting a clear benchmark on where broadband speed and cost should be in the UK."

If you haven't bought broadband yet, or you want to upgrade or migrate, visit http://portal.plus.net